Newhaven launch Government Insulation Campaign

Newhaven has created the latest go greener campaign on behalf of the Scottish Government. It urges Scottish homeowners to save money and do their bit for the environment by insulating their lofts.

The TV ad features the irascible but well loved Mr. Earth hovering above a typical, poorly insulated house that is leaking money through the roof. Supported by outdoor, press, radio, online, PR and a promotional roadshow across the country the campaign busts the myths of home insulation and asks people to send a simple text to get full advice on the help available.

With this campaign the Scottish Government continues to tackle one of the most impactful contributors to greenhouse emissions: 1/3 of heat escapes through uninsulated lofts, that equates to a yearly waste of 330,000 tonnes CO2 in Scotland and £250 on fuel bills of every Scottish household.

See the work