Tennent's - The Fabulous Brew conceived by Hugh

In the year that Scotland's favourite pint celebrates its 125th anniversary, Newhaven recounts the outlandish adventures of Hugh Tennent as he liberates a Bavarian Pilsner recipe and considers promotional ideas for his 'new-fangled' Glasgow lager, like putting monkeys on the side of cans and sponsoring the 'New Firm' Glasgow teams. The three TV ads, directed by Daniel Kleinman, are part of a fully integrated campaign that brings madcap Victoriana to Scotland's bars and festivals. Madman's Dream and Can Monkeys are currently on air, with more adventures to follow.

 

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