Curiosity. Intriguing, isn't it?

Newhaven launched an initiative to recruit 'Insiders', 18-24 year-olds who can give us and our clients and insight into their lives and loves. But rather than placing a recruitment ad in the jobs pages, we created 'iamcurious' an integrated campaign designed to capture people with an appetite to discover more. We placed wardrobes in streets and parks containing T-shirts emblazoned with curious URL's like tripplenippledpeople.com. We 'mislaid' our curious holiday photographs in pubs, directing people to the website, or begging an SMS enquiry. And there's now an iamcurious Facebook community.

See the work