Since winning the Cycling Scotland account we’ve been trying to help our client and the cycling community in as many ways as we can and we’re delighted to be involved in the first ever Edinburgh Festival of Cycling in June. The festival offers everything from a bamboo bike-building workshop (in our very own Ambulance Depot) and BBQ, to talks from Mark Beaumont, Kate Rawles on the Carbon Cycle and Juliana Buhring, the fastest woman to circumnavigate the world by bike. You can even take part in a 24 hour Spinathon we’ve organised with Edinburgh company, LifesCycles. Plus, we’re delighted to be hosting Wiggo and his Tour de France compatriots courtesy of award-winning photographer Pete Godings’ stunning photography. The festival runs from 15 to 23 June so do come visit.
We did well at last week’s Roses Awards in Manchester, a celebration of the best creative work outside of the M25. We entered three pieces of work and walked away with two awards, a Gold for Best Food and Drink Ad for our work for Tennent’s Export and a Silver for Best Digital Film for Bawbags.
We've been working with Jonathan's dream client, Scottish Racing, for the past few months to help them reach new audiences across their 5 racetracks in Scotland. The Musselburgh Easter Sunday Family Day was our first test. Our radio and online campaign targeted families, trying to tempt them along with Peppa Pig and a colourful array of magicians, face painters and free chocolate eggs. But as the day approached and the weather steadily worsened, we felt increasingly apprehensive. But in fact, the campaign proved a test case for one of the unique benefits of digital activity. Unlike most forms of media spend, we were able to scale down (as the weather worsened) and scale up (when the forecast took a turn for the better) our search activity to respond to circumstances. Ticket sales served as a neat demonstration of the wisdom of this approach. And we're looking forward to applying our learnings to the next campaign.
Our latest exhibition, A thing to go to, from graduate students from Edinburgh College of Art, opens in the depot on May 3rd. Come along and be inspired.
Check out www.theoldambulancedepot.co.uk if you are interested in hearing more about our schedule of events throughout the year.
To make sure she was learning from the master, the IPA were kind enough to invite Claire to the inaugural address from incoming President, Ian Priest at their annual Members Lunch. Nicola Mendelsohn will be a hard act to follow but Ian delivered a cracking speech outlining his vision for adland that saw agencies and clients working hand in hand to deliver what he dubbed "commercial creativity". Keeping our client's business objectives at the fore and then deploying creativity through the most appropriate channels to deliver against those commercial objectives, we'll end up in a "win-win" situation. Fingers crossed.
Here's the speech in all its tonally modulated glory. Claire's the one in the back row clutching the "hello mum" sign.
At Newhaven, we’re really lucky to have a bit of a collection of slightly eclectic, old buildings attached to ours. And even luckier to be able to cram them full of brilliantly interesting and talented people.
Our brand new resident is Kevin Harman – Edinburgh based, internationally renowned artist.
Kevin has taken up residence in our studio space in the back garden, and we are delighted that he has. We are already intrigued by the assortment of artful objects being carried in…Watch this space.
We're delighted to say we have been nominated for 3 awards in the upcoming Roses Creative Awards. This awards show, held in Manchester each year, sets out to recognise great creative thinking across advertising, design and digital disciplines. Our film for Bawbags has been nominated in the Online film category and our Twin Towns work for Tennent's has been nominated in the Food and Drink and Outdoor categories. We'll be keeping our fingers crossed until the ceremony next month!
We’re excited to tell you that our very own Claire Wood has been announced as the new incoming Chairman of the IPA for Scotland and we couldn’t be more excited for her.
She’ll be welcomed into her new role on May 7th at a swanky members reception, where we’ll be sure to be heckling her / listening intently to her 2 year agenda from the front row.
So, what did I know about Newhaven Communications before my internship started? That it was a wee agency with a big reputation, and that a lot of impressive stuff came out of the former print works down an alleyway off Leith Walk. Naturally I assumed that it would be full of intimidating Mad Men characters with no time for interns. I could not have been more wrong.
We’re very excited to announce that we have been appointed to work with Cycling Scotland following a strategic and creative pitch. It’s a brilliant time for cycling in Scotland, from country roads to city streets. It’s playing an increasing role in how we get around, keep healthy and fuel the economy.
We're already getting stuck in with the team at Cycling Scotland. We want to create stuff that people will talk about, and can help bring an end to the ‘them and us’ culture that often prevails on Scotland’s roads. On your bike!
Campaignbrief UK, a must read for creatives throughout the industry, finally launched in the UK last month, and voted Newhaven number 11 in their rankings of best agencies in Britain! The results were based on points awarded on bestadsontv.com over the last two years. Pretty good eh? Chris and Rufus even scored joint 7th position for Top Creative Directors in the UK.
We recently pitched for, and won (hurrah!) the Road Safety Scotland account. The initial brief asked to develop strategy and creative addressing the issue of people driving at inappropriate speed on Scotland’s country roads. Our answer was a campaign featuring former F1 driver David Coulthard, an idea that won us the account. From there it was action stations. We were in charge of securing DC, and after many phone calls to Monte Carlo, the man from the Grand Prix said yes!
Earlier in the month we hosted an evening seminar here at Newhaven for all the eager youngsters sitting the IPA’s Foundation Certificate exam.
The aim was to provide an insight into the day-to-day reality and a more hands-on perspective of the industry from a few wise (if only slightly older) heads.
Napier University run the only course in Scotland that is designed specifically to train would-be creatives in how to write ads.
Claire Wood, one of our planners, has been helping them see the importance of strategy in this process.
A few months ago, Newhaven swapped Edinburgh’s cobbled streets for the bright lights of Blackpool, for a weekend of good old-fashioned fun.
The seaside town didn’t disappoint. A trip to the legendary Funny Girls Cabaret bar, less legendary Soul Suite, Comedy Carpet, Illuminations and North Pier were all enjoyed. Ken lost his glasses, Aron lost his dignity and we all went home. Here’s to the next glamorous agency outing!
In November D&AD rolled into town and Rufus marched off to represent Newhaven. The day kicked off with industry alumni (and Rufus) passing on pearls of wisdom around the theme of ‘Making your mark, how to stand out in creative practice’. This was followed by a jam-packed afternoon of workshops where students figured out ways to self promote themselves to the industry.